In my previous blog, I said that the journey many customers are taking towards digital transformation could be described as ‘steady as she goes’. I discussed how there are a number of different steps along that journey, and part of that is also ensuring that Arnlea is always understanding and anticipating the needs of our customers, in terms of software updates and the latest hardware. In this respect, we actively seek out commercial partners who share our values and have similar goals.
A critical reason for creating strong partnerships with other suppliers is that organisations are looking for fewer interfaces; they’re simply after high performing solutions from partners who understand and meet their needs. It’s also about forging stronger customer/supplier partnerships as well because customers are now getting more seamless service delivery and spend less time involved with procurement. Partners are finding synergies and shared values to bring their complementary services together. From our perspective, it’s far better to be in control of that process than on the receiving end of a buying decision that forces you to work with partners you’ve no track record or common understanding with.
This strategy means that Arnlea can better serve our customers and our partners can better serve theirs. Sometimes this means we collaborate on customer projects, sometimes we use each other’s capabilities with our own customers. We work closely with our partners, at different levels, depending on the relationship we establish and we work hard to establish good operational relationships early on, so that if any issues arise, we can resolve them together because of the good communication and can-do attitudes we share.
Strategically, the market where we’re going to drive Partnering to the next level is in the US. We’re creating a Partner Tool Kit and also developing a set of benefits for partners that will mean they’re communicated with effectively, get our latest news before the market does and so on. It’s vital because partnerships only work in reality if they truly are genuine partnerships, rather than just lip service and a contract. What is clear is that partnering is going to broaden our route to market and our SaaS model makes our software product easier to buy.
Arnlea partners get our focus. We make every endeavour to support the vision our partners have for their operations and our customers have for their businesses. Part of that comes from how we progress and develop our Intrinsix software solution to optimise our asset management data with other operational information and controls. Our technical capability, continual upgrade capacity and superior UX/UI means that we intentionally seek out partners who also value long term relationships and provide exceptional service, because those are precisely what our customers seek. We’re expanding in all areas of our business and our ambitions mean we need partners who can support us as we grow.
The benefits we get from working with different hardware and inspection businesses means that our customers are able to significantly reduce their inspection times and the many associated resources that go with it. It ensures they achieve much better control of their inspection and asset data, so we are able to anticipate further upgrades and developments, and assist as they continue to pursue digital transformation projects for their global operations.
Arnlea’s partnerships are already bearing fruit across a number of sectors and we are always actively seeking more, not just in the Energy industry. No one can afford to work in silos any longer; instead, we’re benefiting from good relationships, and all the high-end collaboration and productivity those relationships drive. By working closely together, we can identify any potential challenges customers may be experiencing, and we can resolve them before they become fully aware of those issues. We can demonstrate and implement our solutions, which allows the customer to focus on running their business.
Partnership for us is a win/win and the way forward for any right thinking proactive global organisation seeking to grow, expand and thrive.